Series A pitch

Northbeam Series A

What was typed

Series A deck for Northbeam, an incident-management tool for small engineering teams that replaces PagerDuty at a fifth of the price. 640 customers, $2.4M ARR, 130% net revenue retention, average contract $310 a month. Raising $10M to build the on-call scheduling product and hire sales. Team of 14.

The cover of Northbeam Series A, made by Cue.

Companies, people and numbers in the example briefs are made up, unless they’re public facts like history or science.

The look Cue chose

First Light

Warm paper, black ink and one ember-red signal line, set like the cover of a quiet, serious magazine

Type: Instrument Serif and Newsreader
Colours: paperboneinkstoneemberslate
Motion: Slow and composed. Use one long ease-out (expo-like) for everything. Headlines rise from behind a mask, word by word or letter by letter, staggered 60 to 90 ms. The ember beam draws left to right over about 2.4 s and is the deck's signature. Charts grow upward. Nothing bounces, nothing spins, and body text only fades up 24px.
Transitions: Most cuts are a 0.9 s fade or dissolve. Use a left-to-right wipe when the story moves forward, for example from problem to fix or from now to next. A cut onto the ink or ember field is a hard 'cut' or a quick 'split', so the interruption feels deliberate.

Slide by slide

11 slides, with what the presenter says. Highlighted words are cues: saying them makes something on the slide move.

1
Cover
Opens with a fade

This is Northbeam. We make incident management for engineering teams that get paged at night but don't have a big budget. It's built for small teams, and that focus is the whole company.
2
The problem
Enters with a push

Every small engineering team needs to know when production breaks. The default tool for that was priced for large organisations. So a team of eight pays like a company of eight thousand. They want the same reliable paging, without that bill.
3
The replacement
Enters with a wipe

Northbeam is a direct replacement for PagerDuty, not a partial tool. Teams move their alerting over and switch the old one off. This long bar is what they pay today. And Northbeam costs about a fifth of that. That gap is why they switch.
4
Customers
Enters with a zoom through

Here is the part that matters most. Six hundred and forty teams pay for Northbeam today. These are paying customers, not pilots and not free trials. Small teams found us, tried us, and decided we were worth the money.
5
Revenue math
Enters with a split

The revenue adds up, and it adds up the boring way. Six hundred and forty customers. Each one pays an average contract of three hundred and ten dollars a month. Multiply by twelve months and you get two point four million in annual recurring revenue. Many small contracts, not a few big ones.
6
Retention
Enters with a dissolve

And customers who stay keep spending more. Take the same customers from a year ago. This year they spend thirty percent more with us. That is one hundred and thirty percent net revenue retention, and it means the product grows inside every account it lands in.
7
The turn
Enters with a fade

So here is where we stand. Teams find Northbeam, pay for it, and spend more every year. The product sells itself. What's missing is reach, and that is what this round is for.
8
Lean team
Enters with a iris

All of that came from fourteen people. No big sales floor and no marketing machine. A small team built the product, and customers found it.
9
Scheduling
Enters with a slide over

The first half of the money goes into product. Today teams use Northbeam when something breaks. Next, we build on-call scheduling, so the rota lives with us too. More of their on-call work, in one place.
10
Sales
Enters with a push

Then the second half of the money goes to reach. We already have a product teams pay for. We have customers who spend more every year they stay. What we don't have yet is people whose job is to go find the next teams. So we hire sales.
11
The ask
Enters with a grow from element

So here is the ask. We are raising a ten million dollar series A. Part of it builds on-call scheduling. The rest hires the sales team. The product already works and customers already stay. This money turns that into a large business.

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