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Seed pitch, pottery software

Kiln: firing schedules for pottery studios

What was typed

Seed pitch for Kiln, software that schedules firing times for pottery studios. 140 studios paying $49 a month, 7% monthly growth, built by two potters who code. Raising $1.5M.

The cover of Kiln: firing schedules for pottery studios, made by Cue.
Another slide from Kiln: firing schedules for pottery studios. A later slide from Kiln: firing schedules for pottery studios.

Companies, people and numbers in the example briefs are made up, unless they’re public facts like history or science.

The look Cue chose

Shelf grey

Concrete-grey studio walls, charcoal type and one tangerine mark, like a kiln's pilot light in a quiet workshop

Type
Manrope and Work Sans
Colours
stoneslabcharashtangerinebisque
Motion
Calm and physical, like a kiln lid lifting. Ease out quint, 0.9 to 1.2 s entrances, 80 ms staggers. Type rises from a mask; pictures drift in slow Ken Burns. Charts grow upward. Nothing bounces, nothing spins, rules never wobble.
Transitions
Mostly a 0.7 s fade or an upward wipe between light slides. A push left only when the story moves forward in time. Cut to the charcoal or tangerine field slides with a hard wipe, at most twice in the deck.

Slide by slide

10 slides, with what the presenter says. Highlighted words are cues: saying them makes something on the slide move.

  1. 1

    Cover

    Opens with a fade

    We are Kiln. We make software that tells pottery studios when to fire their kilns. Every studio fires every week, and most still plan it on a whiteboard. Today we are raising a seed round of one and a half million dollars.

  2. 2

    Paper schedules

    Enters with a push

    Most studios still plan their firings on a whiteboard or a sheet of paper. Bisque on Tuesday, maybe. Then the kiln is full, or nobody can unload on Friday, and the plan gets crossed out. We have both stood in front of that board, rubbing it out again.

  3. 3

    One firing

    Enters with a wipe

    A quick bit of pottery. Every pot goes in the kiln twice. The first run is the bisque, which hardens the raw clay. The second is the glaze firing, which melts a glass coat onto it. Each run means loading, heating, a long cool down and unloading, so one pot holds the kiln for days.

  4. 4

    Three constraints

    Enters with a dissolve

    Planning one firing is harder than it looks. First, the staff. Someone has to be in to load the kiln, and someone has to unload it. Second, shelf space. You want a full kiln, so you wait until there are enough pots. Third, the power bill. Electricity costs less at some hours. All three have to line up for every single firing.

  5. 5

    The product

    Enters with a slide over

    This is Kiln. It weighs the staff, the shelves and the power price, and builds the schedule for the week. Each firing gets a time, and a person to load and unload it. When the shelves are full, Kiln marks the firing ready to fire. The glaze firing runs overnight, when power costs less. Staff open the app and follow the plan.

  6. 6

    Paying studios

    Enters with a push

    This is not an idea on paper. 140 studios pay us $49 a month today. That is $6,860 coming in every month. At today's rate, that is $82,320 a year. Every kiln you see here is a studio that pays us.

  7. 7

    Growth rate

    Enters with a iris

    Here is the number I want you to remember. We are growing seven percent every month. That is month over month, measured in revenue from studios that pay us. Next I will show you what that adds up to over a year.

  8. 8

    Compounding

    Enters with a wipe

    Here is what seven percent a month does over twelve months. We start at $6,860 a month today. If the rate holds, a year from now that is about $15,450 a month. That is 2.25 times where we are now. It is a projection, not a promise, but it is the path we are on.

  9. 9

    Potters who code

    Enters with a split

    There are two of us, and we are both potters. We also write code. We spent years planning firings on a whiteboard in our own studio. We built Kiln because we needed it, and now 140 studios pay for it.

  10. 10

    The ask

    Enters with a fade

    So here is where we are. 140 studios pay us today, and we grow 7% a month. We are raising a one and a half million dollar seed round to keep that growth going. Let's talk about next steps.

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