Launch livestream for Kickstarter backers: Halo, a bike light that gets brighter when cars get close. $89, ships in March, 3 colours, 40-hour battery.
Companies, people and numbers in the example briefs are made up, unless they’re public facts like history or science.
The look Cue chose
Signal orange
Night indigo and hot signal orange in big flat blocks, with tall poster type that reads like road signage
Type
Anton and Archivo
Colours
inkduskpaperhazesignallime
Motion
Snappy and graphic. Colour fields wipe in with a hard rectangular clip from one edge in 0.6s on a strong ease-out, then type rises from behind a mask, 70ms per word. Numbers count briskly. Nothing bounces; photos drift very slowly. Light, and only light, is allowed to glow.
Transitions
Mostly wipe (0.6s) in the direction the story moves, so each new field of colour slides over the last. Push for moving along a timeline, a hard cut into the shipping-date slide, fade only into and out of photos.
Slide by slide
9 slides, with what the presenter says. Highlighted words are cues: saying them makes something on the slide move.
1
Cover
Opens with a fade
Hi everyone, and thank you for being here live. This is Halo, the light you backed. It gets brighter when a car comes up behind you. Tonight we'll show you how it works, what you'll get, and when it ships.
2
Behind you
Enters with a dissolve
On a ride, you look ahead. That's where the road is. But the danger is often the car coming up behind you, the one you can't see. So we built Halo for that spot. It makes sure the driver sees you.
3
How it works
Enters with a wipe
Here's how Halo works. When a car is far away, the light stays soft. As the car gets closer, Halo gets brighter. When the car is close, Halo shines at full brightness. You don't press anything. It just does it.
4
Battery life
Enters with a push
You asked us about battery life. Here's the answer. One charge gives you forty hours of riding. Each little cell is one hour. That's a lot of rides between charges.
5
Three colours
Enters with a slide over
Halo comes in three colours. Here's the first one. Here's the second. And here's the third. You'll pick the one you want.
6
The price
Enters with a zoom through
Now the price. Halo costs eighty nine dollars. That's the same price you backed. Nothing about that has changed.
7
Ships in March
Enters with a split
Here's where we are. You backed Halo, and tonight we launch. The next stop is march. We're on track, and that's when Halo ships to you.
8
What you get
Enters with a slide over
So let's go over your order. You get one Halo bike light, in the colour you pick. It runs 40 hours on a charge. It costs 89 dollars, and it ships in March.
9
Thank you
Enters with a fade
Thank you for backing Halo. You made this real. We'll send you updates here on Kickstarter until it ships. See you in March.
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